Ross Fifield

I am a user-centred games designer and researcher with a background in both practical and theoretical dimensions of play. My work sits at the intersection of design innovation, player psychology, and emerging technology, with a particular focus on how people find, engage with, and sustain play in social contexts.

Currently undertaking a PhD as part of the iGGi programme, my research investigates the social and psychological factors that influence whether and how individuals choose to play with others. I aim to develop actionable insights that reduce barriers to engagement, support better player matchmaking, and encourage more inclusive and sustainable multiplayer experiences. I am particularly interested in live data applications and their potential to inform adaptive matchmaking systems and enhance game discovery.